In 2014 Russell Athletic required a new shop in shop design to be positioned in their new Flagship store in Kuwait.

The brief was to design and build an interchangeable wall system and floor display units.

The client also required an new innovative method of displaying Artwork and POS which is designed to be changed and updated on a regular basis.

 

The following design consists of a tubular steel frame which is fixed to the floor and rear wall.

The frame enables complete interchangability of custom designed boxes which house product and/or display current artwork.

Media screens were incorporated into the floor units to create movement and theatre to engage the customer.

Both the artwork and media content can be effortlessly interchanged to accomodate the companies branding requirements.

 

 

Design & Visualisation: Neil Colley